According to percomputer.com, the English term Virtual Reality (short: VR) means “virtual reality” and describes an artificially created world that is virtually experienced with special technologies. Movements and perspectives are transferred from the real to the virtual world. Virtual reality also offers new possibilities in marketing. Some companies are already using this new technology to reach their target group in a new way.
Virtual Reality is the English term for ” virtual reality “. In this artificially created world can users move freely and both with objects than with people act. The movements and perspectives of the users adapt to those in the digital world. Through the use of virtual reality, it is possible to experience and create any location that does not have to correspond to reality. It can be virtual realities or fantasy worlds that are created using the most modern techniques.
Technical requirements for virtual reality
A VR engine is necessary to create a virtual reality. This development software converts the data into a special image format that a user can visually perceive with appropriate end devices and use with body movements. The real movements of the user are transmitted with what is known as head tracking. The user controls this either with head movements or with data gloves and a VR camera with the body.
VR technology offers a wide range of possible applications. So among other things:
- Virtual showroom: In e-commerce, online retailers are increasingly using this technology in order to better reach their target group and to offer a new user experience. In this way you can present your products more realistically and intensely.
- Product configurator: Here users can configure the product as they wish and use 3D models to try out whether the products fit or are suitable.
- Gaming / Commercials: Many computer games and commercials are already based on VR. The video platform YouTube, for example, makes numerous 360-degree videos available on its VR channel.
- Media: News channels and TV channels have their own programs that users can watch with VR glasses.
- Science: With the help of virtual reality, many scenarios can be simulated in real life.
Virtual Reality and Online Marketing
The use of virtual reality creates completely new opportunities in marketing. For example, companies can bring their products or services closer to the respective target group through more intensive experiences. This not only leads to a faster customer journey and a greater likelihood of purchase, but also to stronger customer loyalty. Because the new product experience ensures that the brand or company stays in the user’s mind longer. Well-known automobile manufacturers are already using virtual showrooming to present their own vehicles in selected dealerships. The hotel and tourism industry also partly uses VR techniques for virtual presentationsof travel areas and hotels. For example, users can also view the corresponding hotel room from all perspectives while receiving virtual advice. Complex content or products in particular benefit from the authentic and visual representation.
But currently the marketing measures mainly consist of 360 ° videos that do not use the most important aspect of VR technology: interaction.
The term virtual reality describes an innovative technical process with which the experience of virtual worlds is possible. With the help of special VR glasses, the movements and viewing directions of the users are recorded and transferred to the virtual world. The users immerse themselves in virtual worlds and experience completely new impressions. The use of VR technologies creates new opportunities for many areas of daily life, for example in the gaming area. But more and more companies are also using the advantages of virtual reality in order to implement marketing messages particularly effectively and the respective target groupto achieve in a new way. The technology is therefore versatile for companies, so that a virtual world can be integrated into almost all business areas.