Regardless of the industry, any company that wants to become competitive and attract the attention of the consumer must always work so that two variables are perfectly aligned in their deliveries:price and quality of products.
The balance between these two factors is what defines how attractive your business can be, after all, we know that the consumer does not give up quality products.However, the price item at the time of a purchase weighs heavily.
So, you want to know how to combine price and quality with your jewelry products?Come with us reading today’s post!
The key to achieving the balance between quality and price lies in the way the company manages to improve its customer perception.In the case of the jewelry market, there is no denying that the beauty of the product, as well as its exquisite construction are elements that add much value.
However, the customer is not always able to analyze a jewel beyond what he actually sees.This is because the company still needs to work harder on the “value” of their products.
The perceived value
The value perceived by the customer is the difference between the total expected and the total cost of the transaction.In this way, if the consumer considers that the value received exceeds his expectations, he will be satisfied, but if this does not happen, there will be a sense of frustration with the purchase.
When we refer to value, it concerns the whole set of advantages involved in acquiring the jewelry.The customer, in addition to seeing a beautiful product, should feel that everything in the establishment is thought for him.
Thus, from the decoration of the environment, to the treatment of the employees and the presentation of the goods , everything must compose the value of the product.
By working in this way, the consumer starts to consider all these elements in the value of the piece, which makes it easier to balance better quality and price.Think like this!
The necessary actions
All this process mentioned above depends on a series of actions by the company.Today, a great ally of business is marketing .It can be employed to improve the business image, positioning it in the customer’s mind and increasing sales.
In this context, create ways for your customer to get in touch with your product – and make it a unique experience.Here, it is worth investing in team training, for example.
This, in addition to improving the perception of value, can be highly useful in improving the perception of quality. Here at fredericashops you can get more different models and styles.
The quality perceived by the customer is a response to an attitude of the company.An objective view which, while relating to satisfaction, is not confused with it.In fact, the perceived quality would be a comparison between expectations and the actual performance of the service.
In other words, the company should always take care that the customer does not put price on the parts – not before considering all the quality and differential involved in the delivery.Fact is that the consumer should never see a price just as cost of production added to profit.
Finally, price and quality are variables that go together.However, it is not always easy to keep your balance.But as we have seen, there are some strategies that will allow your business to better compose your prices, and the basis of this is in the customer’s perception of the quality and differentials of the products.
Are you interested in the subject and want to have these concepts in your business?We can help you.Contact our company!We await you.
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