According to growtheology.com, the shopping cart is an important function in the area of e-commerce, as it influences the number of conversions and the user-friendliness of an online shop. The shopping cart enables the user to save certain articles. Definition The...
W questions The W questions of digital marketing In order to get the necessary information for a good story, journalists use the so-called W-questions (for example: who, where, what, how, when and why). Answering the basic questions will help journalists write...
According to fun-wiki.com, the Wayback Machine is an online service of the Internet Archive that makes archived versions of websites available to the user for viewing. The archive was founded in 1996 as a non-profit project and now includes not only...
With the full-text search you get results from search engines that contain exactly the complete phrase you are looking for. What can the full text search be used for? In a normal search, search engines ignore stop words such as definite...
The term Web 2.0 is not used to describe a new technology, but rather a change in user behavior on the Internet. The internet no longer serves purely to obtain information, but now also enables the active participation of users. Accordingly,...
According to nonprofitdictionary.com, a vlog is a special version of a blog and is made up of the terms “video” and “blog”. Here the vloggers do not prepare their content in writing, but as videos. Vlogs are becoming more and more...
According to electronicsmatter.com, a website, also called a website, homepage, internet page, or simply a page, describes a document in HTML format which can be called up by a browser on the Internet. Practically all documents on the Internet (PDF,.txt, .php,...
According to percomputer.com, the English term Virtual Reality (short: VR) means “virtual reality” and describes an artificially created world that is virtually experienced with special technologies. Movements and perspectives are transferred from the real to the virtual world. Virtual reality also...
According to deluxesurveillance.com, the website architecture defines the foundation and thus the structure and structure of a website. This is not just about the visual parameters of the design. The strategic blueprint of a website also contains technical aspects. Users are...
As hidden text (hidden text), any text applies on a website that the browser is invisible and the users of search engines robots, however, recognized. This is used, for example, to hide keywords. Hidden text falls under the category of hidden...
According to bittranslators.com, White Hat SEO is a kind of search engine optimization, in which the quality guidelines of Google are met. Accordingly, it is legally harmless and ethically correct. In contrast to this are Gray Hat SEO and Black Hat...
According to phonejust.com, hidden content is website content that is not visible to the viewer of a page, but is visible to the search engine crawler. This includes, on the one hand, hidden texts and, on the other hand, hidden links....
What does whois mean? Via a whois (Who’s?) Query, you can obtain information on the owner data of a domain or find out whether the domain is still available. The query can, among other things, take place via a web host...
In marketing, the term USP (Unique Selling Proposition) describes a value proposition that sets a product or service apart from similar products or services from competitors. This unique selling point is the decision criterion as to whether the customer will buy...
WildsauSEO: Why SEOs are now building pages on this term On the occasion of the SEO Day 2019 there is also an SEO contest this year. SEOs can show what they can do for the fictitious keyword “ WildsauSEO ” and...
User intent is the term used to describe the motivation of the searcher, for example when entering his search into a search engine. Google and other search engines evaluate the hits they find with regard to their content and assess how...
According to wholevehicles.com, the semantic analysis is based on linguistic foundations and relates to the context of the meaning of a word. This relationship is becoming more and more important in search engines: The user should get results from his search...
What does U ser- E xperience (UX) ? User experience describes the entirety of the impressions a user makes when inserting, using, visiting or applying a product, app, website or software. This means that a good user experience is made up...
According to bestitude.com, XML stands for “Extensible Markup Language”. It is a programming language, more precisely a cross-media page description language. Today, XML is an important standard for processing content in a media-neutral manner and thus making it easier to access...
Literally translated, user interface means “user interface”. The definition of user interface refers as a generic term to the interface between man and machine, in relation to software applications to the interface between man and computer. The aim is to design...
While users are “real” people, user agents do not refer to people, but to programs. They carry out automatic data queries from the server, for example from search engines, and thus form the interface between the user and the network service....
As a user, all users or users of the Internet are called, independent of how or what they use the Internet. Nowadays, the behavior of the user plays an immensely important role for SEO because it can affect the ranking of...
The Usability describes the ease and usability of a website. It is also known as “software ergonomics”. The better the usability of a page, the higher the probability of a conversion. Conversion rate optimization is the main goal of better usability....
According to aviationopedia.com, URL hijacking describes the situation in which a website is not linked directly, but with the help of a redirect. In the case of search results pages, this can in turn lead to the redirect page being displayed...
A URL (Uniform Resource Locator) identifies a resource that can be accessed via a network protocol (HTTP or FTP). A URL is a subtype of the URI (Uniform Resource Identifier). Both are often used synonymously and colloquially referred to as “Internet...
If you are looking for a unique content definition, you only need to look up an English dictionary and read there: Unique content means unique content. This is exactly what defines Unique Content: uniqueness, individuality and quality – all characteristics that...
Third party cookies are used by advertisers who collect user information through their advertising on other pages with the cookies. These are data records that are stored in the user’s browser when he visits a page with the advertisement. If he...
The English term Thin Content means “thin content” in German. For Google, this is website content that does not meet the requirements of the Webmaster Guidelines and does not offer the user any added value. The term first appeared in 2012...
Search operators date back to the early days of the Internet, when search engines were n’t nearly as powerful as they are today. They are used to specify and substantiate a search entry with the aim of obtaining more precise results...
Search engine optimization (SEO Search Engine Optimization) is a discipline of online marketing and describes the technical and content optimization of a website, with the aim of certain keywords on the top places of the search results pages of a search...
