Have you ever thought to receive news by Facebook Messenger? It is what should happen when Facebook passed to allow vehicles to distribute content for your messaging application. And this can become reality in the not so distant future.
The information is from Marketing Land, who spoke with three people who work in the social network and learned of the plans. According to them, the official announcement will be made at the conference to F8 developers, which takes place in April. The messages would be sent automatically as a RSS feed.
The first vehicle that had access to the tool, since January, was the German newspaperBild, which sent their stories to anyone who sent a message to their page. The content was delivered with a brief description of the news, plus a link to the newspaper’s website, where readers could access the full information.
By NiemanLab, the chief director of Bild, Julian Reichelt, said the newspaper wants to be where your readers are. “About 30 million people use Facebook daily in Germany. […] That is why we, along with Facebook, look for solutions to deliver our unmatched content faster and smarter way for readers, “he says.
The newspaper already use the Instant Articles tool created by Facebook to display materials without the user exit the application. A spokesman for Bild told NiemanLab they are the first vehicle in partnership with Facebook, to deliver this kind of content by Messenger.
Other messaging applications are already used to distribute content. Vehicles The Washington Post, BuzzFeed and NBC Newshave used bots in Kik Messenger (!) For this. The hearing officer’s Washington Postsaid the Land Marketing that the response from readers was great and they have learned to structure the narrative in a more inviting to users.
The very Tecnoblog uses a checked channel Telegram to communicate with readers: in addition to sending a feed by the news published here on the website, we publish photos and videos from other social networks like Instagram and YouTube. From time to time, you should also receive a message from Mobilon. Join by clicking here. Already more than 1100 members.
Messenger as a platform
In the last developer conference, F8, Facebook announced the transformationMessenger as a platform, it can be used as a service for businesses to communicate with customers. In addition, third party applications already adapted to Messenger, expanding the amount of resources in a conversation.
Users could, for example, send GIFs by Giphy to leave more meaningful dialogue. In December, Facebook announced a partnership with Uber to allow users to request a car directly from Messenger. Simply click on an address and then “Request Race”. Note the operation in the video below:
Since then, the Messenger already detached enough from Facebook. The service has won a web version, without the distraction of the news feed of social networking and the possibility to be used by those who do not have a Facebook account (just enter the number in the cell, as in WhatsApp). Increasingly, the Messenger – with its 800 million users – becomes a platform “apart” from Facebook.
Another example is the virtual assistant, named M, announced by Facebook. She is still in the testing phase, but serves to answer questions from users, and contact services to buy flowers or make restaurant reservations. AM operates alone as an artificial intelligence tool, without much human interference.
With this new content distribution and partnership with news sites, it is interesting to see how Facebook seems to be willing to deliver content that would normally be distributed by the news feed. The Messenger fidelizaria more readers? Bring more audience? Is the question.
The constant changes in Facebook’s algorithm does not facilitate the desire of vehicles to deliver their news through various means – and the social network may be given to this desire through its internal platform. After all, considering that Facebook isresponsible for much of the newspapers traffic portals and blogs, it may be willing to offer an alternative to create a problem that he himself created.
Because? Perhaps the revenue that can generate content distribution. The sources of Marketing Land do not yet know how to deliver news that Messenger can give money to Facebook, but TechCrunch suggests that companies pay to the social network to send your news to people. This platform can also be a place that vehicles can offer sponsors.
Still, as the tool is not out yet officially entered an uncertain territory when assessing what Facebook intends with this new service. More details should appear in the conference F8 developers, which this year takes place between 12 and 13 April. What else will they present there?