Thom Sweeney Tailors

At the recent London visit and which resulted in a number of texts here on Manolo we took the opportunity to make a more extensive visits to the relatively new tailor Thom Sweeney in Mayfair. This is a company that we told you about a year ago here at Manolo and that made us so curious that we booked a meeting with the two owners Luke Sweeney and Thom Whiddett to learn more and to be able to invite you at inspiration from the US at the moment is perhaps the most exciting tailor in London.

The meeting was so clearly in the old art gallery on 1-2 Weighouse Street where the tailor’s works and when we stepped through the door, we were sold. It is one of the most tastefully decorated tailors we seen with an elaborate mixture of past and present, conservative but still a little bit rock ‘n’ roll. Just as we are to a tailor shop to be today. The craftsmanship and tradition there but they look rather forward and trying to evolve than sit back and hold on to the old.
The company was founded in 2007 when Thom and Luke jumped off from the tailor Timothy Everest to realize the dream of a custom tailoring. Since then it has gone on well and the company now has 16 employees and they produce between 10-20 costumes a week. The duo have slightly different chores then Thom is working as head cutter today while Luke is responsible more for measuring, testing and mtm service.
One thing that struck us was that several of the employees we visited was relatively young. Something that has come as a consequence of the recent years has become very popular to bet on a real creative handicraft profession such as tailoring. Luke and Thom says that this is very positive because it’s becoming easier to find skilled personnel or an apprentice who really want to learn and actually would be really good in tailoring.
As we mentioned in Investtops about Thom Sweeney, they are flexible in how the design of the costumes. Many older tailors tend to control the customer more for a “house model”. Thom Sweeney says that the interview of the customer becomes important for how the result actually becomes and that they can create virtually any look that time if the customer so wishes. The style they prefer, which also is the most common of them is a relatively skinny Blazer with low closure and usually two buttons. With imperial measurements are axis relatively soft and has only some architecture. The waist is on British mannerisms fairly selected and length classic and somewhat longer than in Italy. They prefer as little canvas as possible in the inserts when it otherwise becomes too stiff and heavy.
A garment that has become something of a garment for the firm is their incredibly fine tuxedos. These are worn by a host of celebrities worldwide and worn not infrequently with its horseshoe-shaped vest underneath.They have today is primarily a pure bespoke service where suits start at around 2000 pounds and where 2-3 tests are included. This process takes approximately 10-12 weeks. They also have a simpler MTM service where large parts are sewn by hand, but the choices are less and some elements are standardized. This causes a test and takes about 6 weeks with a price that starts at 1200 pounds.
The future looks bright and the duo mentions that the notice of the increasing interest in quality and hand-sewn of many men. It starts even seen an interest of a customer category that has historically not been the stereotypical customer tailored classic fashion. It is primarily a group of big-city customers with thoughtful habits and likes to make conscious choices in everything from food, environment, design to fashion. Quality and durability take priority. The company also tells that in winter is planning a trunk show in Sweden, a market that they have noticed an increasing interest from, and that they plan to possibly visit both Göteborg and Stockholm to meet potential customers and for taking measurements.