Quebec: A Campaign To Reinforce Positive Behavior In Traffic

I see on Twitter that Quebec City has launched an interesting campaign to promote good behavior in traffic of its users.  Je salue votre passage,something like “Hail to happen.”
Banner campaign on the website of Quebec City
The idea is simple: if someone has been kind and has done well in their urban travel, citizens can thank him publicly. He wanted to congratulate all those unsung heroes who daily make things right, and that although they are mostly go unnoticed.

“Thanks to the bus driver with whom I shared the road this morning, which has demonstrated its courtesy keeping a good distance and bearing in mind the safety of cyclists”. Yes: Thank you!
Among the citizens participating city raffled a bike.
Pedagogy speaks of negative and positive reinforcement, and the economics of positive and negative incentives, to teach or lead people to repeat or avoid certain actions and behaviors. Often, talking about traffic, we focus on the behaviors that will not be done, and punish them with fines. Similarly, transportation issues, we talk about discouraging certain behaviors: for example, if we want to prevent people from coming by car to downtown, one way is to impede the parking expensive price.
In pedagogy and psychology it is often said that it is more effective to give positive reinforcement (a reward or praise) to engage in positive behaviors that punish negative. In Spain, traffic campaigns DGT otherwise often based on -asustar showing the effects of breaking the rules, in the form of accidents and deaths – and it seems to work. Related: bicycle lights.
Perhaps among Francophones, always so polite and gentle, a campaign like this has a better fit than among Spaniards, who tend to be unwrapped (and foul-mouthed), but it seems very good idea.
What positive reinforcement could give Spanish citizens who daily, behave well on our roads? Would it work in Spain a campaign?