Business platform AMBE bike has commissioned and published an interesting market survey on the sector bike in Spain. The full text (Figures cycling sector in Spain 2013, PDF) is not very long, but it summarized and discussed by if you do not want to read whole. AMBE provides indicative figures for the number of bicycles sold in Spain in 2013, the type of best -selling bikes and average price of bikes by type.
The study noted that more and more bikes are imported, mainly from Asia and Portugal, and comes less in Spain. Despite the crisis, sales grow around 10% annually; They attribute it to “awareness of citizens on environmental issues , ” an assertion that does not fit with sales, as we shall see. Although increasingly used bicycles as transportation, the study recognizes that the bulk of the sector’s turnover . Comes from sports cycling it makes sense: a racing bicycle, either mountain or road, it can cost the same a small car. A bike transport, by contrast, is more practical as simpler and cheaper.
How much money moves the sale of bicycles?
According AMBE, almost 60% of turnover comes from the sale of complete bicycles, which should assume about 630 million euros in 2013, most of which come from exporting bicycles. The 25% comes from the sale of components, about 262 M €.
Bicycle sales by type in Spain, 2013, according to study AMBE.
How many bikes are sold in Spain? What kind of bike outsells?
The long million bikes sold in Spain in 2013, exactly 1,034,374 bicycles, the vast majority (73%) were mountain or road. Then follow the children (18%) and only 7% are bikes for city . a much greater distance, only 1% (10,000 units) are electrically assisted bikes.
Bikes are purchased mostly in large sports surfaces (34%) or distribution (hypermarkets, 25%), and only 41% is purchased in specialty stores.
In 2013 1.034.374 bicycles were sold in Spain, according AMBE.
How much people pay for a bike in Spain?
If we look at the average prices, we will understand even better.
Average prices of bicycles sold in Spain by type, 2012-2013
According to the study, the average price of a bike sold in Spain in 2013 was 290 €. According to the distribution of the type and average prices indicate,to me I get a slightly lower figure of about 237 €. This price is surprisingly low, but will have to do with the low price of children ‘s bicycles, which arealso included here. Excluding bikes child, the average price of adult bike is around 271 € according to my calculations. It remains low, but not much longer; raise the bar road bikes and power.
And of course, these average prices are far from the 724 € that are declared in the Netherlands or € 513 in Germany, according to the European report Coliped with data from 2012. There is room to grow, a lot.
Average price of bikes in Europe in 2012, including VAT, according Coliped report.
AMBE states that 60% of the total revenues are selling bicycles, which should mean about 616 M € in 2013 over the total of 1,050 M € entered. However, if the average price of a bike is 290 € according AMBE, and a long bicycle million, the product is sold . 300 million difference indicates AMBE, is because foreign markets: export earnings account for more than half of the entrants sale of new bikes.
If we accept the percentages of sales and average prices by type of bike they provide, however, total revenues from sales of new bicycles in Spain to me it is at about 245 million euros.
These figures leave badly on urban bike: the sector enters more selling in Spain Mountain Bike (137 M €) with all other types together (107 M €). And if you only consider the other types, enter more with road bikes (67 M €) than others combined (40 M €).
It is now understood that the bike shops in Spain do not bet on urban bike, transportation: the price is low and moves, so far, much more money the sports and recreational use. Let ‘s look at the opposite side: if the use of bicycle as transportation is rising, who bet for offering good bikes that you will find an expanding niche.
For a mountain bike it is not the best or the most practical for city driving,unless you live in a town with unpaved streets. On the other hand, if you buy a city bike for 169 € in a hypermarket or a great sports area, your user experience will not be good: as low usually guarantee low quality components, ie of they stop working brakes, handlebars that are split, uncomfortable saddles, and so on .
If you’re using your bike as frequent transport, is not it worth spending a little more?