Edie Campbell for Versace, Christy Turlington for Valentino and Lauren Hutton at Bottega Veneta… Passage through the most beautiful countryside spring 2017.
The new season is approaching, and with it its share of advertising campaigns, poetic and colourful in the spring-summer 2017.
As usual, the Hadid sisters invade advertising posters by asking both in front of Karl Lagerfeld for the new Fendi collection. New face of the campaign, Stuart Weitzman, Gigi Hadid poses in the altogether under the lens of Mario Testino, only dressed in boots. But Hadid sisters aren’t the only models to continue their ascent.
Brands chose the tops the most popular for the tone of their campaigns. Versace, Edie Campbell appears in elegant rider while showing Anna Ewers sexier. In Roberto Cavalli, Stella Maxwell, new girlfriend Kristen Stewart, occurs like a mirage in the desert. The muses of Nicolas Ghesquière pose in front of Bruce Weber for a poetic tribute to Paris.
For his first campaign in the French House, Maria Grazia Chiuri invites the twins May and Ruth Bell to embody the new Dior woman. The androgynous Ruth and Poetics May assume their differences in the face of the goal of Brigitte Lacombe. Some brands make the choice to use icons of modeling, as Valentino who chose the top Christy Turlington to embody his campaign spring-summer 2017. Others, downright banish celebrities, as is the case with Gucci or young models take the break surrounded by tigers or in front of the Trevi Fountain.
Bold, the Italian fashion house Bottega Veneta has chosen, among other things, the iconic Lauren Hutton to embody his spring-summer collection, the actress of 73 who also made an appearance at the final parade.